MVP development

An MVP that is verified before it launches.

Minimum does not mean unreviewed. We scope the first release in a week, run it through design approval, automated QA and manual review, and operate it after launch so the second release starts from a record.

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week to a scoped, priced PRD
1
sign-offs before launch
2
of the record kept for release two
100%

Why an MVP built this way lasts

When an MVP is the right first step

An MVP proves a thing. Be clear what the thing is.

  1. 01

    You need to prove demand, not architecture

    One workflow, real users, a measurable result. Everything else waits.

  2. 02

    You have a prototype that cannot take real users

    A demo built in a weekend that now has to handle logins, payments and support.

  3. 03

    You are raising on a product, not a deck

    A working release with a record of how it was built is a different conversation.

  4. 04

    You have one feature that matters

    If you cannot name it, discovery will find it.

  5. 05

    You want release two to be cheaper than release one

    It will be, if release one left a record and release controls.

  6. 06

    You want a landing page and a waitlist

    Then you do not need us yet. Come back when it is time to build.

Do two or more of these apply? Tell us which ones and we reply with how we would run it.

What an MVP engagement includes

From idea to first release

  1. 01

    Discovery

    A week with the people who own the problem. We write the feature request as the first document of the engagement and agree what done means before anything is designed.

    In the record Feature request, scope, success measures

  2. 02

    PRD and design package

    Research, requirements and design are produced and land in the record as documents you can read, comment on and reject.

    In the record Research report, PRD, design package

  3. 03

    Design approval

    A human gate. Work waits until you approve the design package. Nothing is built that the record does not say is being built.

    In the record Logged approval, with the approver

  4. 04

    Development

    Implementation runs in short cycles against the approved scope. You see progress as it happens, with the implementation package growing in the record.

    In the record Implementation package

  5. 05

    Automated QA and manual review

    Automated QA runs first and writes a report. Manual review is the second human gate. Failures go to a person instead of slipping through.

    In the record QA report, review report

  6. 06

    Release and operation

    A release candidate ships only after both gates pass. We deploy it, monitor it and operate it, and the next request starts the next run.

    In the record Release candidate, release log

Three ways to build an MVP

Item AI app builderFreelancerSydeso
Time to a scoped plan None, you start promptingDependsOne week of discovery
Who approves the design NobodyYou, informallyYou, at a logged gate
Verification before launch Manual clickingVariesAutomated QA report and manual review
What release two inherits Generated code nobody has readWhatever was written downThe full record and release controls
Operation after launch YouUsually notIncluded, monthly
Price Subscription, then a rewriteHourlyPer project, scoped at discovery

How an engagement is structured.

Questions

How long does an MVP take?
Discovery is a week. The first release candidate follows in short cycles, and you see which stage it is in at any time. We do not promise a day count before discovery, because the scope does not exist yet.
What does an MVP cost?
Per project, against the PRD you approve at the end of discovery. Tell us the idea and we reply with a number.
Will we have to rebuild it later?
No. Release one is built under the same release controls as everything we ship. Release two is a new feature request against the same record.
Can we take over after launch?
Yes. The repository, the accounts and the record are yours. Your team runs the next request.
How quickly do you reply?
By email, with how we would run the work, not a call to book a call. Send one paragraph about what should ship first and you get a written answer.
Where does the work live?
In your accounts. Code in your repository, infrastructure in your cloud, documents where your team can read them. We bring the process, not a dependency.
What happens to the work if we stop?
You keep everything: code, infrastructure, requirements, design packages, QA and review reports. There is no handover because none of it was ever ours.

Name the feature that proves it.

One paragraph about the one thing release one must do. We reply by email with how we would run it, and what it would cost.

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